To find the best digital agency, we first need to understand what digital marketing is, how it benefits your business, and answer the question, “How can I get more leads to my business?” This should be the goal of all marketing.
What is Digital Marketing Agency?
Businesses are losing more effectiveness with traditional advertising and newspapers and paper directories like Yellow pages. It is easy to search for information and a product or service by using a computer at work or picking up a mobile phone or tablet. Digital agencies that are skilled in digital marketing understand the buying process for your products and services. They ensure that your information is easily accessible to potential customers at the right time. The digital marketing industry focuses on the different buying cycle stages, i.e., research, consideration, and purchase are known as “micro-moments”. The best digital marketing agencies will provide the right information, product, or service at the appropriate time.
While some digital marketing agencies may also manage traditional advertising and business marketing such as newspaper advertising and radio advertising, specialist digital marketing agencies will focus on online marketing instead of “marketing companies”, which tend to concentrate on print, TV, and radio marketing.
Digital marketing is a reliable and fast way to get leads into your business, increasing revenue, regardless of whether your business is B2B or B2C. Digital marketing agencies that are the best will handle all digital advertising. They will calculate the return on investment (ROI), so the lead generated is cost-effective and profitable. Digital marketing can benefit your business. It will answer the question, “How do I get more leads to my business?”
Digital marketing is sometimes called website marketing. It can be broken down into several important features and services.
Search engine optimization, also known as “SEO”, refers to the process of getting your site found by search engines such as Google, when someone searches for your products, services, or business.
No matter if your website sells services or e-commerce, it will generate leads and sales for your company if it can be found using the search terms people use (often referred to as “keywords”) to search for them in Google.
SEO is a skill that requires knowledge and experience in understanding how Google reads websites. You need to know what messages and information Google want to see on a website or webpage, and where you should place it so search engines can find them. A well-respected SEO company will be able to rank websites highly in search results.
SEO is most effective when proven methods for ranking are used in conjunction with the latest trends driving traffic. This is illustrated by the “near you” phenomenon. It has experienced a 150% increase in search queries containing “near me”, which mobile users have been adding to their searches. “SEO Company near you” These customers want to purchase and/or contract with a local supplier of products or services.
SEO can be used as a standalone service. However, it is more effective when used in conjunction with PPC, social marketing, and reputation marketing. SEO is the foundation of successful PPC, social media, and reputation management campaigns.
Pay per Click
Pay Per Click (or “Google Advertising”) is a method of placing adverts at top search results for certain search terms. These search terms could be words that people use to make a purchase, or they can be targeted at “buying keywords” for potential customers.
Your advert can be displayed every search, but you only pay for the clicks that a user makes.
There are a few factors that determine how much you will pay per click. The “cost per click” (abbreviated as CPC) is determined both by the quality of the advertisement and the relevance of the page that the potential customer lands on. These factors are a part of your overall quality score. Your quality score will determine how much you pay per click or lead to your business.
Most of your budget should go there. However, search engines such as Microsoft’s Bing have a smaller but still significant potential to bring you, customers. A small portion of your budget should also be used for other search engines. The best PPC management companies will discuss how to spread your PPC budget across multiple campaigns that target different segments of the customer journey. When people search for information using broad search terms, only a portion of the budget should go to research. The rest should go to market leaders, competitors, or your name. A majority of the budget should be used by potential customers who search for products or services directly. Finally, a small portion of the budget should be allocated to re-market (show your ads to people who have expressed an interest in your products or services by visiting your site) to drive conversions from customers that you previously advertised to.
A Google Premier Partner is the best PPC Agency. Google Premier Partner status signifies that the company has a track record of delivering high-quality campaigns which generate high competitive/low CPC’s, and have high and positive ROI. A robust PPC management system is essential for any PPC agency to be able to react quickly and capitalize on the changes made by its competitors.
Contrary to SEO which can take time to full effect, Pay Per Click can generate leads as soon as you have your campaigns live.
PPC can be very effective when combined with SEO. Optimized websites will increase the quality score of Google advertising campaigns. This means that you can get more leads for your budget.
Social Media Marketing
Businesses can now attract leads via social media platforms like Twitter and Facebook. Facebook boasts over 38 million regular and active users in the UK, and this number is expected to grow to 42 million by 2020. No matter if you sell to consumers or businesses, all your customers are on Facebook.
Facebook is great at raising awareness in the customer’s “research” stage. It reminds customers of your products or services during the “consideration stage” and puts your products in front of potential customers at “buying”. Facebook is a great way to reach customers and generate leads.
A solid digital marketing agency will have a track record of delivering high-quality Facebook advertising campaigns. Digital marketing agencies that are highly skilled will be able to show you the conversion rate and cost per lead of your social media marketing.
Although social media marketing, specifically Facebook marketing, can be done as an independent activity it is much more effective when combined with SEO or PPC. A potential customer’s computer is automatically marked as having visited your website. This allows you to target potential customers who have shown interest in your products and services.
Potential customers will search the internet for feedback and reviews of previous customers before making a purchase. Online reviews can make or break your sales and marketing efforts. A huge boost to your conversion rate is ensuring that positive reviews are easily found and that negative feedback is handled well.
This is what digital marketing companies call “reputation management” (or “online reputation management”), but in reality, it’s creating systems to generate customer reviews, customer feedback, and thereby ensuring that potential customers are satisfied.
Many businesses worry about allowing the public to provide feedback. Companies worry about the negative effects of bad reviews on their business. You can’t please everyone. First, anyone who is determined to leave negative reviews about your business will find a way to do it. There are many options. It is better to control where customers can leave reviews. A negative or poor review can, if handled well, be a positive for your company. Engaging with negative reviews shows that you care about customers and you are open to feedback. A bad review, if managed well, can do as much good for your business as ten positive reviews.
A good digital marketing company will use one of the few reviewed review platforms and give you the tools and means to collect, manage, and respond to customer reviews.
If you are interested in even more about digital marketing agency-related articles and information from us here at Project Care Canada, then we have a lot to choose from.