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 The goal of Car Care Month is to build awareness and knowledge to prepare consumers to make sensible decisions about their vehicles. Reversing unperformed maintenance will conserve energy, improve highway safety and benefit the environment. 
What's Planned for Car Care Month in 2008?
Car Care Canada kicked off Car Care Month a little early this year, with an appearance on CBC News on April 25th in Ottawa. Be Car Care Aware spokesperson Kelly Williams gave drivers some great fuel-saving tips and discussed the importance of regular vehicle maintenance. Car Care Month officially began on May 1st.
Click here to see the CBC News Clip (WMV format).
May is National Car Care Month Across Canada The goal of Car Care Month is to build awareness and knowledge to prepare consumers to make sensible decisions about their vehicles. Reversing unperformed maintenance will conserve energy, improve highway safety and benefit the environment.
Car Care Clinics To celebrate Car Care Month, a series of Car Care Clinics hosted by Be Car Care Aware spokespersons Kelly Williams and Jean-Francois Veilleux will be held across Canada to give drivers an overview of proper vehicle maintenance. Although clinics will be open to motorists of all ages, the May campaign will have a special focus on seniors. Locations of these clinics will be available on the Be Car Care Aware Events Calendar. Media Tour
Kelly Williams and Jean-Francois Veilleux, spokespeople for the Be Car Care Aware program, will be touring the country in May 2008 conducting interviews with local media. They are scheduled to visit Ottawa, Calgary, Edmonton, Toronto, London, Montreal, and St. John’s, NF.
Car Check Events Car Care Canada will be participating in six Car Check events across Canada during the month of May to raise awareness among consumers about the benefits of regular vehicle maintenance. At the same time, these events will allow the local Jobbers, participating BCCA shops, and apprentices to take part in a grassroots initiative. Car Care Canada will also use the data collected at these events to help underscore the need for consumer education.
Here’s our schedule: • Ottawa, ON: April 26 • Edmonton, AB: May 3 • St. John’s, NF: May 10 • London, ON: May 24 • St. Hubert, QC: May 24 • L’Assomption, QC: May 31
If you’d like to participate in one or more of these events please contact Patty Kettles by email, or by telephone at 1-800-808-2920 ext. 221.
Be Car Care Aware Partners with the Canadian Community Newspaper Association (CCNA) Car Care Canada is once again working with the Canadian Community Association to promote Car Care Month and to provide a series of articles for weeklies to publish. Car Care articles will be sent to the 1,400 community newspapers in Canada who are encouraged to package them into a special supplement supported by local aftermarket advertising.
Be Car Care Aware Toronto Sun Media Supplement The Toronto Sun and 24 Hours Toronto will publish a Spring Car Care Guide on April 24th and have invited Car Care Canada to participate in this special section. This special supplement will be filled with useful information for consumers about how to maintain the value of their vehicle. Make sure to pick up your copy!
May Car Check Events Highlight the Need for Maintenance
Car Check Events held throughout Car Care Month in May 2007 found that 85% of cars on the road in Canada need maintenance. Over the course of the month, repair and service facilities in Montreal, Toronto, Guelph, Winnipeg and Calgary held free vehicle inspections to give Canadian drivers a chance to chat with certified technicians and find out what if any work their vehicles needed. The results show that maintenance is in great demand. 20% of vehicles failed the inspection because of low, overfull or dirty motor oil. This can affect the safe driving performance of the vehicle and damage internal parts. Under-inflated tires were found on 18%, which impacts safety, fuel-consumption and the life-span of a tire. Regular vehicle maintenance is imperative to ensuring safety, protecting investment and preserving the environment. Many Canadian facilities used the month of May to promote regular maintenance with their clients and to build longer lasting customer relationships.
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